Founders ask us one question before any build: "What is this worth in rupees?" The ROI calculator on our homepage gives a first-pass answer in under two minutes. The full audit replaces assumptions with your actual workflow data.
What the calculator measures
It estimates annual cost of manual work leaks in sales and operations: time spent on CRM updates, cold lead qualification, follow-ups that should be automated, and routing that happens in chat instead of systems.
It does not predict revenue lift from faster response. For that, see speed-to-lead ROI. The calculator focuses on hours reclaimed, which is easier to defend in budget conversations.
Input breakdown
Team size
Number of people doing repetitive revenue or ops work affected by the leak — usually SDRs, account executives, or ops coordinators. Not total headcount.
Hours per week on manual tasks
Self-reported or sampled from a one-week time study. Typical ranges we see in audits: 8–20 hours per rep on data entry, status updates, and manual follow-ups.
Hourly cost
Fully loaded cost per hour (salary + benefits + overhead). Use a band if exact numbers are sensitive. Directional accuracy beats false precision.
Automation potential
What percentage of that manual work could be handled by voice agents, CRM automation, or custom workflows. We target up to 80% on repetitive tasks; the calculator defaults conservatively lower so results are believable.
The formula (simplified)
Annual leak cost = team size × hours/week × hourly cost × 52 weeks × automation potential
Example from a recent audit-shaped scenario: 8 reps × 12 hrs/week × ₹850/hr × 52 × 60% automation = roughly ₹2.5M/year in reclaimable effort. That team went on to prioritize SalesAG intake and AI CRM routing first.
How this connects to the audit pillar
The calculator is sprint zero. The audit adds:
- Workflow mapping — which tasks are actually automatable vs need human judgment
- Integration reality — API access, data quality, compliance boundaries
- Phased roadmap — four-sprint deployment with payback milestones
Read: The 90-minute operational audit checklist and What a four-sprint deployment looks like.
Three fan-out questions
Is the calculator enough to justify a build?
It justifies a conversation. If annual leak cost exceeds one year of automation spend by 3× or more, book the audit.
What if our leaks are in fulfillment, not sales?
Same model applies. Swap "reps" for coordinators and manual tasks for dispatch, QC, or handoff steps. StudioOS often fits that lane.
Where is the interactive tool?
The live calculator lives on our homepage ROI section. We also maintain an indexable overview at /roi-calculator.html.
An audit should end with math, not hype. The calculator is the first line of that math.